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Bass Pro Shops and Cabela’s join forces with a vision to become North America’s premier outdoor and conservation company

September 25, 2017

Bass Pro Shops and Cabela’s join forces with a vision to become North America’s premier outdoor and conservation company 

New “best-of-the-best” model better serves all who love the outdoors


SPRINGFIELD, Mo. – Bass Pro Shops and Cabela’s, two iconic brands and leaders in the outdoor industry, have officially joined forces with a vision to become North America’s premier outdoor and conservation company. The combined company is poised to provide customers with unmatched offerings spanning premier destination retail, outdoor equipment manufacturing, world-class resort destinations and more with a strong commitment to advancing conservation initiatives.

“We are excited to unite these iconic American brands to better serve our loyal customers and fellow outdoor enthusiasts,” said noted conservationist and Bass Pro Shops Founder and CEO Johnny Morris. “As we move forward, we are committed to retaining everything customers love about both Bass Pro Shops and Cabela’s by creating a ‘best-of-the-best’ experience that includes the superior products, outstanding customer service and exceptional value our customers have come to expect. We’re also deeply motivated by the potential to significantly advance key conservation initiatives.”

The combined company offers outdoor enthusiasts superior products, dynamic locations and above all, outstanding customer service. Innovative experiences include Bass Pro Shops at the Pyramid, the largest, most dynamic retail destination experience ever created. Located on the banks of the Mississippi River, the gigantic 52-million cubic-foot facility also contains the remarkable Big Cypress Lodge. Additional offerings include award-winning hospitality and nature-based attractions like Big Cedar Lodge, the wilderness resort in Missouri’s Ozark Mountains recently recognized as the number one resort in the Midwest by Travel + Leisure for the second consecutive year. The company’s manufacturing arm, White River Marine Group offers an unsurpassed collection of industry-leading brands including TRACKER®, SUN TRACKER®, NITRO®, TAHOE®, REGENCY®, MAKO®, RANGER®, TRITON®, STRATOS® and ASCEND® among others.

Conservation and introducing new audiences to the outdoors is a key focus of Morris. Last week the conservation-minded visionary opened Wonders of Wildlife National Museum and Aquarium, the largest, most immersive fish and wildlife attraction in the world. Located next to Bass Pro Shops National Headquarters in Springfield, Missouri, Wonders of Wildlife is larger than the Smithsonian Museum of Natural History. With 35,000 live fish, mammals, reptiles, amphibians and birds, the 350,000 square-foot complex is a wonder in and of itself. Wonders of Wildlife is a gift to future generations from Johnny Morris, establishing a significant not-for-profit conservation attraction and education center in the heart of America.

Shared love of the outdoors

Bass Pro Shops and Cabela’s were each born from a love of the outdoors and share a remarkable heritage and legacy. Avid young angler Johnny Morris founded Bass Pro Shops in 1972 with eight square feet of space in the back of his father's liquor store in Springfield, Missouri, the company’s sole location for its first 13 years of business. Cabela’s dates back to 1961 when Dick, Mary and Jim Cabela began a mail order service for outdoor products around their kitchen table in Chappell, Nebraska. Both companies went on to become industry leaders. Together the combined company will celebrate both the Bass Pro Shops and Cabela’s brands while building on the rich history of both companies and looking to the future to best serve customers and outdoor enthusiasts.    

For the latest information, customers can visit basspro.com/togethercabelas.com/together  or cabelas.ca/together.



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American Fishing Tour Upcoming Events

2018 Upcoming Schedule

Louisiana - Toledo Bend South 3/24/2018 Toledo Bend
Virginia 3/24/2018 Chickahominy River
Georgia Central 3/24/2018 Sinclair
Georgia - Eufaula 3/24/2018 Lake Eufaula
Texas - Wichita Falls 3/24/2018 Ray Roberts
Missouri 3/24/2018 Lake Ozark
Kentucky Central 3/24/2018 Kentucky Lake
Florida Harris Chain 3/24/2018 Harris Chain
Oklahoma East 3/24/2018 Fort Gibson
Alabama East Central 3/24/2018 Neely Henry
Louisiana - Toledo Bend South 3/25/2018 Toledo Bend
North Carolina East 3/25/2018 Neuse/Trent River
South Carolina Northwest 3/25/2018 Clarks Hill
Tennessee Central 3/25/2018 Old Hickory
DFW - Texas 3/25/2018 Ray Roberts
North Carolina Piedmont 3/31/2018 Gaston
North Carolina Charlotte 3/31/2018 Lake Norman
New Mexico 3/31/2018 Elephant Butte
North Carolina Central 3/31/2018 Roanoke
Virginia - Western 3/31/2018 Kerr Lake
Alabama Central 3/31/2018 Alabama River
Alabama Northwest 3/31/2018 Wheeler Lake (Open Event)
Texas - Sam Rayburn North 3/31/2018 Sam Rayburn
Southeast North Carolina 3/31/2018 Northeast Cape Fear River
Tennessee - West 3/31/2018 Kentucky Lake
Kansas - Big Hill 3/31/2018 Big Hill
Louisiana Central 3/31/2018 Bisteneau
Alabama North 3/31/2018 Guntersville
New Mexico 4/01/2018 Elephant Butte
South Carolina - Savannah River 4/07/2018 Savannah River
Virginia 4/07/2018 Kerr
New Jersey 4/07/2018 Hopatcong
North Central Louisiana 4/07/2018 D'Arbonne
Georgia North 4/07/2018 Allatoona
Arkansas 4/07/2018 Maumelle
Georgia - Blackshear 4/07/2018 Blackshear
DFW - Texas 4/07/2018 Bridgeport
Missouri 4/07/2018 Lake Ozark
Tennessee - West 4/07/2018 Kentucky Lake
Florida - West 4/07/2018 Toho
Florida Harris Chain 4/07/2018 Harris Chain
Oklahoma 4/07/2018 Grand Lake
Pennsylvania 4/07/2018 Delaware River
South Carolina - Greenwood 4/08/2018 Greenwood
Tennessee Central 4/08/2018 Old Hickory
Florida - Seminole 4/08/2018 Seminole
Texas - Sam Rayburn North 4/08/2018 Sam Rayburn
Kansas South 4/08/2018 El Dorado
KY Lake 4/08/2018 Kentucky Lake
Florida - Toho 4/08/2018 Toho
Massachusetts - Western 4/08/2018 Wickaboag Pond
Massachusetts - New England 4/08/2018 South Watuppa-Fall River
New Jersey 4/13/2018 Hopatcong
Louisiana - Toledo Bend South 4/14/2018 Toledo Bend
North Carolina East 4/14/2018 Tar/Pamlico River
Mississippi Gulf Coast 4/14/2018 Back Bay
North Carolina Charlotte 4/14/2018 Tuckertown Lake
Georiga Central 4/14/2018 Oconee
Alabama - Mobile 4/14/2018 Tensaw
Georgia East 4/14/2018 Clarks Hill
Florida - Istokpoga South 4/14/2018 Lake Istokpoga
North Carolina Central 4/14/2018 Lake Gaston
Texas - Wichita Falls 4/14/2018 Hubbard Creek
Texas - Central 4/14/2018 Lake Waco
Maryland 4/14/2018 Potomac
Alabama Lay Lake - Logan Martin 4/14/2018 Logan Martin
Ohio-Central 4/14/2018 Buckeye Lake
Oklahoma East 4/14/2018 Lake Hudson
Georgia - Westpoint 4/14/2018 West Point
Alabama East Central 4/14/2018 Weiss Lake
North Carolina Charlotte 4/15/2018 Badin Lake
Florida - St Johns North 4/15/2018 Santa Fe
Illinois North 4/15/2018 Braidwood
Alabama West 4/15/2018 Bankhead
Massachusetts - Western 4/15/2018 Longpond

Plus Team Tour 2018 Schedule


Dates Lake/Info Register
5/20/2018 Wheeler
7/01/2018 Weiss


3/11/2018 (Being Recheduled) Kentucky  
4/22/2018 Kentucky
5/13/2018 Old Hickory
9/23/2018 Kentucky





American Couples Series Winter/Spring Events

South Carolina 4/7/2018 Lake Keowee South Cove
Alabama North 4/7/2018 Guntersville Goosepond
Kentucky 4/8/2018 Kentucky Lake Big Bear
Tennessee Northeast 4/14/2018 Watts Bar Blue Springs
Florida Northwest 4/14/2018 Seminole (UPDATED) Seminole Lodge
North Carolina 4/15/2018 Lake James Black Bear Landing
Georgia 4/21/2018 Lanier Balus Creek Park
Alabama Central 4/21/2018 Alabama River Swift Creek
Oklahoma 4/21/2018 Tenkiller Sizemore Landing
Tennessee Northeast 4/28/2018 Melton Hill Melton Hill Dam
South Carolina 4/28/2018 Lake Hartwell Greenpond
Kentucky 4/29/2018 Lake Barkley Kuttawa
Florida Northwest 5/12/2018 Choctawhatchee River Black Creek Lodge
Alabama North 5/12/2018 Guntersville Goosepond
Oklahoma 5/12/2018 Grand Grand Lake RV Ramp
Georgia 5/19/2018 West Point Highland Marina
Tennessee Northeast 5/19/2018 Douglas Dam
South Carolina 5/19/2018 Lake Russell Russell B Richard State Park
Alabama Central 5/19/2018 Lay Lake Narrows Boat Ramp
Kentucky 5/20/2018 Kentucky Lake Ken Lake State Park
North Carolina 5/20/2018 TBA TBA


Open Series 2018 Upcoming Events

North Carolina 3/24/2018 Hickory Wittenburg
Florida South 3/24/2018 Okeechobee Scott Driver
East Texas 3/24/2018 Lake Palestine Villages Marina
Tennesee Central 3/24/2018 Percy Priest Fate Sanders
Maryland 3/31/2018 Potomac Smallwood
Virginia 4/14/2018 Gaston Holly Grove Marina
Maryland 4/14/2018 Chesapeake Bay Anchor Boats Marina
Mississippi 4/14/2018 Ross Barnett Tommys Trading Post
Kentucky 4/14/2018 Kentucky Lake Paris Landing State Park
South Carolina 4/21/2018 Hartwell Green Pond
Alabama South 4/21/2018 Martin Wind Creek State Park
Oklahoma 4/21/2018 Eufaula South Cove
North Carolina 4/28/2018 Kerr Nutbush
Georgia 4/28/2018 Sinclair Little River Park
South East Texas 4/28/2018 Sam Rayburn Umphrey Pavilion
Alabama North 4/28/2018 Neely Henry Coosa Landing
Florida Central 5/05/2018 Toho Lakefront Park
Mississippi 5/05/2018 Ross Barnett Tommys Trading Post
Tennesee Central 5/05/2018 Old Hickory Sanders Ferry
Ohio 5/12/2018 Indian Moundwood State Park
Maryland 5/12/2018 Potomac Smallwood
Florida South 5/12/2018 Okeechobee Roland Martin Marina & Resort
Oklahoma 5/12/2018 Grand Lake Wolf Creek
North Carolina 5/19/2018 High Rock Tamarac Marina
Alabama South 5/19/2018 Jordan Bonners Landing
South Texas 5/19/2018 Lake Conroe Lakeview Marina