SCOUT & NORTH AMERICAN FISHERMAN JOIN FORCES WITH AMERICAN BASS ANGLER TO CAPTURE EXPLODING TOURNAMENT MARKET
Strategic partnership to highlight efforts and communities supporting growth and awareness the sport of bass fishing across the nation
Minnetonka, MN, February 13, 2014 – Scout, the American media company specializing in membership clubs and related publications operating over 300 outdoor enthusiast and sports web properties, announced today its partnership with the American Bass Anglers (ABA) and Scout’s North American Fishing Club (NAFC). With this strategic partnership, Scout and ABA look to collectively grow the sport of competitive bass angling nationwide and heighten awareness of the largest tournament trail for the weekend angler.
“We are thrilled to be joining forces with ABA and their loyal following as we look to grow the sport of competitive bass angling,” said Michael Cassidy, VP Group Publisher / Executive Producer Television for Scout. “There are no two brands better equipped to take this sport to the next level.”
Scout’s strategic partnership with ABA was initiated to provide a top quality, competitive bass angling atmosphere for the most avid anglers. With a membership cost as low as $15 per year, members will have an opportunity to learn more about the sport and participate in larger fishing exhibitions throughout the year. Additionally, members will also receive six issues of American Bass Anglers magazine and amongst other fishing necessities including gift cards, tackle, and automatic entry into special monthly drawings including entry fees, sponsor products and a trip to Ray Scott’s private lake.
“We are excited about the partnership with Scout because of North American Fishing Club’s focus on the weekend angler which is ABA’s core” said, Morris Sheehan, President and Owner of American Bass Anglers, Inc. “Scout has the technology and media reach to dramatically grow the sport of bass fishing and the weekend angler will have a center seat. The synergy between our organizations will allow us to promote the weekend angler and their love for the sport to NAFC’s national audience.”
The American Bass Anglers operates three circuits: First is the Weekend Bass Series, a Boater-Co-Angler format, which entails a boater and co-angler selected at random to participate. The top 20 percent of participants from the regional event will then compete in the Ray Scott Championship where the boating winner will take home a cash prize of $100,000 including contingencies. Established in 1974, the American Fishing Tour is known as the true grass roots tournament trail and provides members with the perfect local bass tournament competition a national format and the opportunity for advancement. Lastly, the American Couples Series offers a unique opportunity for couples team up and fish together in this special competition. The winners of this tournament get to choose from where $4,000 in cash, or a special trip which may include the opportunity to fish at iconic Ray Scott’s private lake house.
By combining forces, the NAFC and ABA are able to reach more anglers nationwide like never before. The strategic partnership will allow both brands together to collectively grow the sport of competitive bass angling. With these events, weekend anglers are now provided with the opportunity to enjoy fishing competitively but at reasonable and affordable prices. For more information on American Bass Anglers, please visit www.AmericanBassAnglers.com
About North American Fishing Club: North American Fishing Club, with its more than 400,000 enthusiastic members, is the largest fishing organization of its kind, and through its official publication, North American Fisherman magazine and TV show, North American Fisherman, has been educating, encouraging and entertaining anglers since 1988. The NAFC’s mission is to help anglers of all types improve their fishing skills and catch more and bigger fish. The Club also acts as a vehicle through which anglers from all points of the compass can communicate—sharing success stories, photos and videos through the magazine, website and social mediums. For more information on the NAFC, visit: FishingClub.com, follow us on Twitter @nafishclub and on Facebook at facebook.com/fishingclub